Key Ingredients

10% Vitamin C

Brightens skin and reduces dark spots

EGCG

Antioxidant from green tea that promotes collagen and protects skin

Hyaluronic Acid

Deeply hydrates for smooth, plump skin

Niacinamide

Improves texture and minimizes pores

Glycerin

Keeps skin hydrated and soft

Pure. Potent. Purposeful. That’s our promise

FAQ's

Higher percentages aren't automatically better: 10% Vitamin C sits in a well-tolerated middle range that delivers visible brightening benefits with a lower risk of irritation than 15–20% formulas, which can be harsher, especially for sensitive or first-time users. This makes a 10% formula a practical, sustainable starting point for daily long-term use rather than an aggressive, occasional treatment.

Most people need consistent daily use for 8-12 weeks before noticing a visible reduction in dark spots and improved tone, since skin cell turnover and pigment fading happen gradually rather than overnight. Pairing it with daily sunscreen is essential, since unprotected sun exposure can undo the progress a brightening serum is working toward.

Yes. This serum already combines Vitamin C with niacinamide and hyaluronic acid in one formula, which is a well-tolerated combination for most skin types. The ingredients that need more caution when layered are strong acids or retinoids used on the same night, since combining multiple potent actives at once can increase the risk of irritation.

Vitamin C is an antioxidant that helps protect skin from environmental stressors like UV and pollution while supporting a brighter, more even-looking complexion over time. In this formula, it's paired with EGCG (a green tea antioxidant) and niacinamide, so it's working on brightness, texture, and antioxidant protection together rather than any single concern alone.

Vitamin C serum is generally most effective applied in the morning, since its antioxidant properties help defend skin against free-radical damage from UV and pollution exposure during the day. Follow it with moisturizer and sunscreen for complete protection, since Vitamin C works best as a layer underneath SPF, not a replacement for it.